We have become overburdened with advertising, most of which is irrelevant to us and have developed highly responsive filters to remove the noise. Some reports say Americans are exposed to over 5,000 ads a day. That’s insane.
So for any business or organization, the first challenge to get noticed is to stand out above the noise. As consumers, we filter out what we don’t want to experience by recognizing and blocking patterns. The only way to get through that filter and stand out is by interrupting that pattern.
The ConferenceBike is such a pattern interrupt
Anywhere you show up with a ConferenceBike it has everything needed to stop people dead in their tracks and compel their curiosity. “What is that? How does it work? What are they doing here? Why are all these people gathered around? Is this some kind of … “ By that time you have their full attention. Every time, every place.
How you convert that attention depends on your goals. You can take people to the next level of social interaction by taking them for a ride on which they experience how moving together transcends boundaries, eases conversations, brings people together, and inspires community.
The CoBi can carry a message about a particular service, cause, intention, event etc. – directly or by association to something that checks so many boxes on so many people’s list of desired features making the CoBi easy to identify with:
- Eco-friendly
- Unique
- Creative
- Inclusive
- Approachable
- Cool
- Family friendly
- Community building
- Artistic
- Meaningful
- Sustainable
- and many more
For some, the investment in something that is riveting, endearing, approachable and transformative is well worth it – just in and of itself to take future students, customers, clients, and peers to the next level of engagement.
For others, the investment in something eye-catching that drives business and at the same time can be offset by the Conferencebike’s ability to generate revenue as another one of its inherent qualities. Advertising that pays for itself so-to-speak.
When looking at how much consistent high-quality engagement the CoBi generates in circumstances in which it is critical to differentiate yourself, the results are hard to match.
The Cobi checks all those needs superbly:
- It stands out in its appearance, movement, and disruption
- It draws people in and awakens curiosity
- It builds goodwill and puts people at ease
- It builds relationships and rapport
The ConferenceBike:
- Disrupts
- Appeals
- Attracts
- Engages
- Enriches
- Transforms
If you are the decision-maker in your organization and would like to discuss how the ConferenceBike can contribute to your communication needs, please get in touch with us.