The Association of Dairy Farmers of Canada now have 2 CoBies that they are touring Canada with to promote healthy living, and specifically maintaining a healthy weight. Gilles Deschenes, director of the program writes: We used two Conference Bikes in 2006 to promote our Nutrition messages for dairy products here in Canada. Dairy Farmers of Canada promotes dairy products generically, like the “Got Milk” promotion does in the U.S. so these 7 seater bikes were perfect for us to attract media and consumer attention across 8 of the major cities across Canada during a month tour. They are very well built and easy to maneuver for 1 person, while the others assist by pedaling. We arranged the middle basket where people put their hands to hold on, with a plastic liner so that we could put ice and dairy products like milk, chocolate milk and yogurt for the consumers to enjoy while doing a little exercise. We were present at many events and we got media coverage in many markets. Overall a great campaign, using a great unique bicycle as an attention grabber to promote physical fitness and healthy eating habits.