This blog was inspired by a recent blog post by Jack Morton, one of the world’s foremost global branding agencies. It reads: “The whole thing snuck up on me – our corporate global challenge. And it’s not the first time that we’ve participated in one. Certainly not my first rodeo. And yet, this one has me engaged in…
We have become overburdened with advertising, most of which is irrelevant to us and have developed highly responsive filters to remove the noise. Some reports say Americans are exposed to over 5,000 ads a day. That’s insane. So for any business or organization, the first challenge to get noticed is to stand out above the noise. As…
WEST DES MOINES, Iowa — A seven-seat social cycle has been popping up at parks across the metro, and it’s drawing more than just attention. It’s helping teenagers like 16-year-old Blake Schmitz, of West Des Moines, who was diagnosed with an aggressive form of leukemia in March. His mother, Denise Schmitz, decided to purchase a…
Leader Dog “We took the bike to Stoney Creek Metro Park and rode around one of the empty parking lots. The kids LOVED the bike and we spent a lot of time taking each camper around to feel the bike and how all of the seats were facing towards one another. They thought it was…
San Francisco-based artist Eric Staller wanted to take his art to the street so he built a bicycle for 8. It was part of his Urban UFO series and it got so much attention he decided to commercialize it as a bike for 7. Staller named it a conference bike because it’s where “the boardroom…